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March 2007 THE PIER SHOPS
AT CAESARS
Rodeo Drive
Or Atlantic City? By Julia Scherer
Atlantic City is fast becoming the Rodeo Drive of the East Coast thanks in part to The Pier Shops at Caesars. It’s less expensive to get here – two hours or less for 25 percent of the country. You know what fewer travel expenses means? More money to shop!
Matching serious fashion with light-hearted shops, this location is becoming a fashionista’s Mecca. From Michael Kors to Betsey Johnson, Juicy Couture to SoHo Lab, this complex has something for every style and age. These exclusive shops and cutting edge restaurants matched with the beaches and, of course, casinos make any other vacation pale in comparison.
It wasn’t that long ago that Atlantic City was only known for its smoky gaming floors and buses of blue hairs crowding the buffet lines, but a revolution is in full swing, with The Pier Shops in the mix. The city has already introduced hot restaurants and A-list entertainers playing in newly christened clubs and arenas. Offering the hottest couture at the Shore, this destination is attracting a younger, hipper consumer.
The bottom line is this: There is no need to traipse across the country – or around the world – now that the finest designers have settled in at The Pier Shops at Caesars. Atlantic City is on par with Los Angeles, Beverly Hills, Paris and New York City with The Pier Shops attracting the best of the best in fashion. Plus, no matter how hot it gets this summer, you won’t have to wrack your brain deciding what to wear on a shop-till-you-drop excursion with all of these fabulous fashions under one climate-controlled roof.
Just bring comfortable shoes.
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