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HOT BLOCKS
New York's Meatpacking
District Is Ground Zero
For All Things Chic

By Sala Patterson

Coco Chanel once compared fashion to architecture. It's all about proportions, she argued. So when a charming, yet gritty 18th century New York neighborhood was infused with boutiques of the very best designers, it was the perfect union. Beautiful, exclusive things for sale in beautiful, exclusive spaces. Welcome to Manhattan's Meatpacking District, ground zero for all that is chic, coveted and in vogue.

New York is a lot like a diva. Every once in a while she makes herself over, not out of necessity, but to give her devotees another reason to love her. A new dye job, a fresh cut, a trendy new cocktail, a newly chic borough. Now the latest reason to swoon over the Big Apple is the Meatpacking District, the ultra-trendy neighborhood that clings to Manhattan's lower West Side. Five avenues wide and eight streets long, the area has, in the past few years, undergone a Cinderella-like transformation.

 
For once upon a time, the blood and dung-stained streets were the exclusive home to New York's meat warehouses, but today they offer some of the city's best boutiques, bars and restaurants, prompting urban watchdogs to declare it the new SoHo.

It all started five years ago with the arrival of Jeffrey on 14th Street near Tenth Avenue, now the imaginary Northwestern limits of the new and improved Meatpacking District. Known for putting fashion-spread mainstays such as Veronique Branquinho , Balenciaga , and Dries Van Noten under one roof, the coveted boutique showed its contemporaries that a good New Yorker will go anywhere to have that dress. Almost overnight, downtown fashionistas were piling out of yellow taxis and wobbling over slippery cobblestones in their Manolos to hunt down the next "find." That was all it took to herald the likes of Stella McCartney , Alexander McQueen , Lucy Barnes and Brazilian Carlos Miele to 14th Street. Today the street is a virtual runway of couture boutiques propped up on one end by Jeffrey and the other by Western Beef, the district's major meat retailer.

In many senses, the meatpacking district is the most unlikely new grand dame of neighborhoods. In 1884, the area west of Greenwich Village was designated as an outdoor market called the Gansevoort Market, named after General Peter Gansevoort, hero of the Revolutionary War and grandfather of Herman Melville.

In 1949, it became The Gansevoort Meat Center and at its height, 250 slaughterhouses and packing plants produced the nation's third largest quantity of dressed meat. Until recently, butchers in white, blood-stained coats and truckers with attitudes owned the streets by day and transvestite hookers - enjoying the irony of turning tricks in the "meat" market - owned it by night. Well-heeled New Yorkers wouldn't have been caught dead in a neighborhood like that. But what eventually won them over - after the arrival of the boutiques, that is - is the area's ambiance, its rugged beauty, its hidden elegance. For the Meatpacking District is all low-slung buildings (zoning ordinances generally limit constructions to five stories), wide avenues paved in Belgian stone blocks, and charming 19th century brick architecture. To wit, one of the area's most popular new bars, 5 Ninth , is hidden behind the un-signposted, unfinished, heavy wooden door of an 1850s townhouse. Inside, the modern two-floor restaurant has a fireplace on each floor and a dramatic glass wall at the back that looks out onto a lush patio.

And it is that architectural juxtaposition that is emblematic of the area. Walking the streets, you feel a little bit old world, a little bit new, a little chic and a little quirky. You feel, well, a little bit European. The Continental presence is undeniable. The pool area of Soho House Hotel begs for a crowd of well-heeled Europeans mingling at its perimeters over sundown cocktails. Pastis , a French Bistro, was one of the first restaurants to feed the fashion crowds the way they like - light, classic French fare, good wine, and optimal people-watching. Down the road on Greenwich is El Faro, New York's oldest Spanish restaurant and tapas bar. Barbuto serves rustic seasonal Italian in the Industrial Superstudio; and Bivio, a down-to-earth yet urbane Tuscan enoteca and trattoria, makes its home on Hudson. On the retail end of things, Frenchwoman Christiane Celle has recently opened another of her popular Calypso boutiques on Hudson. More high-end than her other Manhattan and Long Island locations, she sells an eclectic mix of fashions from all corners of the globe in addition to her own line.

The vestiges of the Meatpacking District's past are still apparent: Hogs and Heifers bar-ground zero for bikers, truckers, T&A and cheep beer-still holds its own on Washington Street.
 
Florent, a 24- hour glorified diner, still packs in more transgenders and club goers at 4 a.m. than hipsters at 4 p.m. And some mornings you'll even catch a glimpse of a leftover transvestite straggling back home. Yet to that undeniably New York mayhem there has been added an undeniably New York veneer of chic, sexiness and cool. Interspersed between the grit is now a bit of glitter. Another New York fairytale for the ages.

STYLING: STELIOS F. STYLIANOU / HALLEY RESOURCES
HAIR: ALGENE / SALLY HARLOR
MAKE-UP: MUNEMI IMAI / FOR VICTORIAS SECRETBEAUTY @ UTOPIA
MODELS: ANNE MARIE / NEXT, MARK DAY / Q MODELS
 
 

HOT BLOCKS
New York's Meatpacking
District Is Ground Zero
For All Things Chic

FASHION CREDITS
Photography by Marlena Bielinska
Styling by Stelios Stylianou / Halley Resources
Hair by Algene / Sally Harlor
Make-Up by Munemi Imai / For Victoria's Secret Beauty @ Utopia
Models: Anne Marie with Next Models, Mark Day with Q Models

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 Wrap top by Northland at Institut, pleated tweed skirt by Marriane at Institut, glitter pumps by Heatherette, necklace by Institut
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 Green cotton pants by Eastern Mountain Sports, white linen shirt by H+M, checkered tie by The Market NYC
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 On Anne Marie: pink trench coat by D. Exterior, pink ballon skirt by Sophie Sitbon, floral print skirt by Heatherette, shoes by Christian Louboutin, leather belt – stylist’s own, bracelets by Francesca Romana. On Mark: beige suit by J. Lindeberg, tiger print T-Shirt by Guido, sunglasses by Vintage YS
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 Striped shirt by J. Lindeberg, cashmere sweater by Jill Sander at Jeffrys
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 Chiffon dress by Thomas James
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 Orange shirt by Emuse, bracelets and broaches by Martin Chuniaud, green satin pumps by Christian Louboutin
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 On Anne Marie: Chiffon printed dress by Samantha Treacy, lime yellow shows by Christian Louboutin, orange crystal earrings by Martin Chuniaud. On Mark: black tuxedo jacket by Dior Homme at Jeffrys, jeans by Seven, T-shirt with print by Guido, gold and platinum chain with charm – stylist’s own
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 Ice blue mat satin suit by Guido, printed T-shirt by J. Lindeberg, sneakers by Helmut Lang at Jeffrys, top hat – stylist’s own
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 Napa olive jacket by Rick Owens, striped shirt by Martin Margiela, vest by Niel Barrett, all at Jeffrys NYC, silk tie – vintage, sneakers by Adidas
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 Satin jacket with pagoda shoulder and chiffon skirt by Yves Saint Laurent Rives Gauche at Jeffrys NYC, suede and satin shoes by Alexandra Neel, black wife beater by Fruit of the Loom
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 On Anne Marie: glittery petal pushers by Heatherette, poka dot knit by Maria de Ripabianca, necklace by Martin Chuniaud. On Mark: grey suede jacket by Gucci, cotton shirt by Junya Watanabe for Comme Des Garcons, jeans by Victor and Rolf, all at Jeffrys
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 Green ballon dress by Marni at Jeffrys, hot pink suede boots by Christian Louboutin
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 On Anne Marie: denim jacket by Diesel, floral silk pleated skirt by Sophie Sitbon, pink ad gold sandals by Francesca Romana, bracelets by Martin Chuniaud, scarf by Dior Monsieur. On Mark: navy cotton jacket, green plaid shirt, navy velour sweatshirt – all A.P.C., grey cotton pants by Diesel, printed shirt – model’s own
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 On Anne Marie: yellow and white sun dress, sandals – Vintage Christian Louboutin. On Mark: trench coat and stripped cotton shirt by Romain Capadia, polo shirt by Guido, shoes by Martin Margiela at Jeffrys