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GOODS ON GOLD
24 Carat Beauty Indulgence
By Leah Jayasanker

Mariah Carey aka ‘Mimi’ took great lengths to maintain her everlasting glow during her last tour that she hired a self-tanner guru in charge of one thing—keeping her tanlicious self glowing at all times. She’s been reported to love her tan self so much that she’s developing a line of bronzers which include 24-carat gold dust. Utilizing 24-carat ‘dust’ is the ultimate indulgence not only for Mariah but also for UMO Inc., whose 24-Carat Gold Facial contains real 24-carat gold. Look no further as a quick plane ride (or drive, depending on where you dwell) can land you one-on-one with a $400 facial bling.

Throughout history, gold has been recognized for its luxurious and beautifying properties. Cleopatra used pure gold as a tool to maintain youthful skin and reportedly slept in a gold mask every night. In ancient Rome, gold salves were used for the treatment of a variety of skin problems. In ancient Chinese medicine gold was a key to youth, as the queen of the Ch’ing dynasty used a gold massage roller on her face everyday.

The Tokyo-based UMO Salon initially introduced the worlds first-ever 24-carat gold facial in their signature locale one year ago. Today they’ve brought it to two California spots, the Nile Institute in West Hollywood and Veronica’s Skin and Body Care Center in Malibu.

UMO discovered a unique process to deliver the power of gold and all its benefits for skin with their 24-carat facial. Gold is a very soft metal that is absorbed quickly and deeply into the skin. It brightens firms and reduces wrinkles while assisting to drain lymph nodes and get rid of toxins.

What makes the gold facial work?
A remarkably potent hydrating compound, Gamma PGA is a major breakthrough in the science of skincare. Originally discovered in marine jellyfish, it is derived from Natto, a Japanese soybean-based health food item that is over one thousand years old. Gamma PGA hydrates and prepares the skin and helps gold penetrate when used in combination.  

Lather on the 24-carat
Combine anti-aging ingredients, hyaluronics, argirelene®, and green tea extract with 24-carat gold flakes, the potion is Swedish Serum Gold™ Anti Wrinkle Eye & Lip Firming Serum ($80, biomagneticnorth.com ), an anti-aging secret that moisturizes and tones without drying skin.  

OK so it doesn’t really contain gold, yet, our gal pals at Benefit claim 24k sexy gold lip gloss ($20, benefitcosmetics.com ) is eye candy that’ll call attention when you’re out with your friends.